Strategy Maps & Scorecards
Strategy Maps & Scorecards typically represent the top level of an organization, such as shown by the example below. The key advantage is that it is a snapshot of the current situation as of the time it is being viewed. Executive management can see the overall "health" of their business from one place, and drill down further if desired. This view is an easily understood graphical representation of the organization's underlying data, whether it is scattered across different applications and databases or in one. How does this work? The organization establishes its overall strategy; decides what is important to measure, and finally, compares actual performance to targets.
Objectives
- Objectives depicted visually via the strategy map
- Performance clearly indicated at a point-in-time
- Simple effective indication of relationships between objectives
Measure
- Data behind measures linked to strategic objectives
- Alignment between measures and organizational strategy
Target
- Targets driven from strategic plans
- Performance against targets clearly indicated
- Data-driven thresholding, performance analysis
Operational Dashboards
Dashboards are often the domain of both executive level and middle management. Clicking on one of the elements shown in the scorecard shown takes you down one level further in detail, as represented by the dashboard shown below. While there is usually only one scorecard and strategy map for an organization, there can be several dashboards that are related to a particular area in the organization, such as marketing, finance, human capital, and customer satisfaction, to name a few.
- Deeper segmented view of data
- Data reported from same models used for forecasting and target setting
- Visual indication of performance against targets
- Maintain metric alignment to strategic objectives
- Visual representation of measure performance
- Operationalized view of the data